A successful business understands and appreciates the power of a customer database. It lists every current and former customer that the business has had since the list was created. Yet even some businesses with such a list still fail to use it to their advantage. You’re not just record keeping; you’re giving yourself a sales advantage.


Those are your customers. Because they’ve already bought something from you, you don’t have to work as hard to get them to buy something else. If your list is predominantly filled with inactive customers though, here are a few tips to reactivate them.

Here are 4 easy steps you can take now to harvest your database ‘gold mine’:


Don’t wait around

Less of a strategy and more of a general bit of advice, if you want to reactivate inactive customers, then you need to do so quickly. The longer you wait around the colder that person gets and the harder it will be to turn them into a paying customer again. Better yet, identify trends and patterns in your customer database so that you can get ahead of the game by approaching customers that are starting to go dormant but haven’t yet. Once you understand the lifecycle of your customer experience, you can intervene before customers drop off.

Conduct experiments

If you can’t seem to get through to an inactive customer by your traditional means, such as direct email, then test different ways. Customer call centers can be great partners to have in these endeavors since they can handle the full capacity of your inbound sales calls and outbound sales calls. In other words, if an email doesn’t work, then give them a call. You can compare the results of various approaches until you find the best one.


Offer deals

The fastest way to a customer’s heart, other than offering something for free, is by offering a great deal. What’s more, you can offer a deal specific to their needs and buying patterns. In fact, 94% of Americans are more likely to take advantage of an offer that was made to them but not to the general public.


Make it easy for them to come back

Finally, should the customer decide to respond to your calls and outreach attempts, you want to make it as easy as possible for them. A marketing call center that handles inbound calls, for example, is a great way to make it easy for customers to respond. The phone will always be answered and their problems, questions, or purchasing needs will be attended to.

Reactivating inactive customers is easier with some help. If you’re struggling to handle calls, then partner with a marketing call center. Working with customer service professionals means more experience and knowledge on your side.

Does your business need a marketing call center or inbound/outbound sales support to reactivate your inactive customers? Give us a call today @ 732-593-8310.