In this digital age, we might not place much emphasis on phone conversations when it comes to customer relations. However, sales are still being influenced by phone conversations with customers. In fact, nearly $1 trillion in consumer spending is attributed to calls placed to businesses. Because of this, businesses can benefits immensely from service center marketing partnerships. These marketing call centers help engage customers and drive sales to increase profits long-term. If this sounds like something your business could benefit from, continue reading to learn the top five benefits.
The Top Five Benefits of Service Center Marketing
- Increasing Sales Remotely
Not all businesses have the resources to create an in-house call center, and even if they do, the cost of hiring new employees can easily outweigh the incoming profits from sales. To mitigate this, service center marketing allows you to grow sales remotely. This allows your current staff to focus on their jobs without the added burden of stopping to reach out to clients over the phone. Additionally, over 94% of Americans report that they would purchase exclusive offers if a brand wasn’t offering them to the general public. By having outbound sales called focused on offering exclusive discounts and products, you can help increase sales and make customers feel like they’re receiving a lucrative deal.
- Available Anytime
Another major advantage of service center marketing is that it can be available even when your in-house staff isn’t. This can also give your company the potential to market to clients all over the world, as you won’t have to worry about time zone differences. This 24/7 availability can help grow your business and ensure that you are available to clients no matter the time or season.
The costs of hiring your own call center staff are dramatically higher than hiring an off-site service. This is because you won’t have to worry about hourly wages, training, or offering additional benefits. Likewise, even diverting current staff could cause a drop in profits as it would impact overall productivity by taking away focus from other important staff. Service center marketing is the way to go if you’re looking to increase profits while building stronger customer relationships.
- Keeping Up with Clients
Speaking of customer relationships, service center marketing helps you keep in touch with your customer base. Not everyone has a lot of time to visit stores nowadays and being able to extend offers over the phone shows that you care about their business and wish to do what you can to enable them to come back.
- Market Research
Service center marketing is also a great research tool. By getting in touch with your customer base and hearing from them what they’d like to see from your business, you can better optimize marketing and appeal. You can also better gauge customer satisfaction by allowing customers to give their opinions. This makes customers feel like their voices are being heard and show that your business cares about catering to them. As research, this is valuable as it allows you to learn what steps you can take to better market your products, but it can also help forge stronger relationships with clients, especially if they see you listening to their feedback.
- Increasing Sales Remotely
Service center marketing is a valuable tool that many businesses could benefit from. If you are looking to increase profits, retain customers, and learn how to best market to your base, consider hiring outbound sales call centers and witnessing these benefits first hand.