Did you know that consumers report that almost 70% of their buying experiences come from how the customer feels they are being treated during the buying experience? It also determines whether the customer will return to that particular brick and mortar business or online site to shop again.

Customer service and retention are the number one reasons that most companies are turning to outsource to a performance marketing call center on a regular basis. There are many reasons that you as a business owner should outsource your performance marketing. Read on below for a few of those reasons.

Effective Cost Reduction

One of the best things about outsourcing to a performance marketing call center is the money it will save your business. The time and money spent to train your own employees to handle these inbound marketing calls can be expensive when it comes to training, salary, and in some cases even having to pay benefits and raises. It’s best to outsource to a marketing call center if you’re looking to cut costs.

Someone is Always Available to Take a Call

When you have an in-house call center, you have to worry about the times when your employees are not at work. After all, you can’t have someone on staff and in the office 24/7, seven days a week. Outsourced call centers have the staff available to cover your business, no matter what time of the day or night it is.

Quality Control and Monitoring

Answering quickly and conflict resolution is a number one priority for any customer service call center. You can’t keep an eye on your staff all of the time and still go about your day to day tasks. These call centers have monitored calls and production reports to ensure that your customers are treated with the utmost respect and that their complaints are addressed and questions answered with the utmost professionalism, yet in a friendly tone.

It Looks More Professional

Face it, it doesn’t look very professional for your phones not to be answered or customers to be put on hold for who knows how long when they call. A professional call center ensures that every call is answered on time, every time.

These are just a few of the reasons that you should consider outsourcing to a performance marketing call center to improve customer retention in your business. After all, isn’t the customer being happy what this is all about?