Direct response marketing describes a technique used in sales that is designed to inspire an on-the-spot response and encourage a prospective customer to take advantage of an advertiser’s offer. It is unique in that it requires little or no time waiting to see measurable results; since 94% of Americans have stated their interest in an offer provided by a brand that is not typically offered to the general public, customer service call centers are a great place to implement direct response marketing tactics. If you’re not convinced that direct response call centers are a good idea, check out these major benefits.

• Visible results: As previously stated, direct response marketing shows you how the public is responding to your ads immediately. Businesses are then able to clearly understand what’s working and what isn’t, what should be focused on and what should be abandoned, etc. Typical branding campaigns can take months to deliver measurable results, but direct marketing provides hard numbers on campaign performance in no time at all.
• Superior affordability: Logically speaking, it’s easier to save money when you know where precisely to put it. There are no wasted gambles on guessing-game campaigns; because you’re able to see what’s succeeding, you can limit spending on areas that are failing. The result is a more direct link between advertising dollars spent and revenues and profits driven.
• Greater opportunity for profit: When companies are able to track data and make informed decisions, they’re given a chance to test and optimize their campaigns as often as needed to achieve their desired results. You’re able to target the options that are doing the best, increasing your ability to make money; at the same time, you’re not wasting any money on dead avenues, so profit is automatically boosted. The combination of these benefits allows you to net maximum ROI.

Direct response call centers, like performance marketing call centers, are changing the customer call center game. With results that are easy to see and understand, businesses are able to make sure that their money is going toward a worthwhile endeavor. Forget the cold-calling outbound centers of old and discover how direct response call centers can be used to your advantage.